Canopy recognizes the changing landscape in business; employees want purpose, consumers are paying attention to who they buy from, healthy communities are good for business, and a healthy landscape is good for business. Our vision is to grow Kentucky businesses to positively impact people, our planet, and our future. Through education, certification, and connection, we help Kentucky businesses participate and succeed within the Good Business movement.
The Good Business Movement means that it’s time for businesses to be better. Not only do they need to provide services, offer products, and create jobs —they also need to positively engage in the larger social and environmental spheres. The defiinition of successful business is no longer limited to shareholder profit, but now includes positive social and environmental impact.
Canopy believes a localized, state-wide approach to building a strong Good Business ecosystem is more likely to succeed in Kentucky than a global or national effort. A Kentucky-wide effort will increase the likelihood of a powerful network of actors, account for localized needs and ways of doing business, and allow for the more manageable goal of engaging Kentucky consumers. This movement will be created by Kentuckians for Kentuckians, make it easier to affect state and local policy, and provide needed social, environmental, and economic improvements.
Educate
We travel across the state with the Canopy Traveling Roadshow to inspire interest in the new economy and to provide folks from all walks of life the resources to participate.
Certify
The Canopy Certification provides a roadmap for Kentucky for-profit businesses to make money and do Good and recognizes them when they do.
Connect
We believe a localized, state-wide approach to building a strong Good Business ecosystem is more likely to succeed in KY than a global or even national effort, so we connect folks through events and our online platform.
Our Work
Canopy’s Mission is simple: Make Kentucky First in Good Business
Educate
We travel across the state with the Canopy Traveling Roadshow to inspire interest in the new economy and to provide folks from all walks of life the resources to participate.
Certify
The Canopy Certification provides a roadmap for Kentucky for-profit businesses to make money and do Good and recognizes them when they do.
Connect
We believe a localized, state-wide approach to building a strong Good Business ecosystem is more likely to succeed in KY than a global or even national effort, so we connect folks through events and our online platform.
